Video Marketing Strategies

In recent years, video has emerged as a powerful marketing tool with a wide range of demonstrated benefits for product marketers. Product videos resonate with prospective customers because they are often easier to understand and are much more engaging than traditional marketing collateral. From craf ...

In today’s increasingly competitive marketplace, video has emerged as a popular and powerful marketing tool to help digital marketers drive site traffic, increase organic SERP rankings and boost their overall marketing ROI. This is because video resonates with people, and search engines, more effe ...

There is no denying the power of video marketing as a tool to help reach consumers and boost return on investment (ROI). In fact, according to Google, six out of 10 people would rather watch online videos than television and, by 2022, online video will comprise over 80% of all consumer internet traf ...

Last year, only 44 percent of companies invested in search engine optimization (SEO). What gives? SEO plays a critical role in driving organic search traffic to your web properties and increasing the visibility of your brand, two things most marketers would consider extremely important. Do you know ...

Sending a mass email to your staff or business partners for critical communications can seem cold and distant, especially if the context of the message is less than desirable or operational in nature. It can also be highly ineffective, as your employees or channel partners will probably only scan th ...