How Video Advertising Influences Consumer Purchase Decisions ( And Gets Them to Take Action)
Today’s ever-expanding digital marketplace provides startups and small to medium-sized businesses (SMBs) with unprecedented access to growth opportunities. However, in most sectors, businesses struggle to effectively reach consumers, grab their attention and transition their interest into tangible ...
Everything You Need to Know About Video SEO
Last year, only 44 percent of companies invested in search engine optimization (SEO). What gives? SEO plays a critical role in driving organic search traffic to your web properties and increasing the visibility of your brand, two things most marketers would consider extremely important. Do you know ...
Introduction to Google TrueView (How YouTube Video Advertising Works)
If you’re trying to dominate your category online, then there’s a good chance you’re probably using video content to engage your site traffic, and are also investing in Google AdWords to drive new traffic to your site. But did you know that with the Google TrueView platform you can take your i ...