Denver Corporate Video Production

Best Practices for Corporate Video Production

The benefits of video are proven and we encourage all businesses to experience the power of video content, however, when it comes to creating your video, there’s some key things you need to keep in mind before investing in video production services and posting your final masterpiece online.

1. Understand Your Audience – Like any marketing tactic, video marketing performs best when you identify a specific audience and develop video content tailored to that audience. Knowing where your target audience stands in your customer acquisition funnel is just as important as identifying the next action you want them to take, or message to absorb. Whether you’re trying to create general awareness with a product introduction video, or get a qualified lead to take the next step with a customer testimonial video, it’s best to identify your lead generation and brand awareness goals first, and then think about how video can help you achieve those goals.
2. Preparation Is Critical – Whether it’s in your Denver office or a staged set, prepping the shooting area is critical. You’re going to want your video to look its best and the camera can easily pick up on overlooked items that are out of place or not positioned properly. Just as important, is preparing the person who will be on camera and the message they will deliver. It’s best to rehearse your script or how you’ll address specific talking points and brand messages prior to being in front of the camera. It’s also equally important to pre-plan your video shoot from a wardrobe and B-roll perspective. Being unprepared in any of these areas can lead to time consuming re-shoots, unnecessary hours in the editing booth and ultimately a poor quality video. At the end of the day, it’s always best to have a video production process in place before you begin shooting.
3. Create A Marketing Plan – Even the world’s best product can’t sustain selling itself forever and neither can your video. If you just post your video to your website you’ll be sure to generate some views based on your site traffic alone, but if you want to maximize your video you need to treat it just like any other marketing tool. You need a video marketing plan in order to realize all of the video marketing benefits in Denver. A plan to drive people to watch your video that incorporates all of your communication channels whether they be social media or your blog, a monthly newsletter, a targeted PPC campaign or a direct email campaign. Not only will you generate more views, you’ll most likely increase the performance of all of the marketing channels you use to distribute and drive direct traffic to the video.